The SEiD system is a valid solution also for brand protection. The consequent reduction in counterfeiting and in unauthorised resale is a deterrent to unfair competition, with positive effects on the market and an improvement in global efficiency.

It allows the end customer to direct their investments towards products which satisfy expectations, making him/her a protagonist in controlling the production-consumption chain.

With the SEiD system, the market has a virtual venue in the commercial chain which becomes a point of contact between product, manufacturer and all the operators involved in distribution.